About Us

About the Q

ownerIQ, "The Q" is changing the way retailers, brands and marketers view and access data; helping to create a data sharing economy by connecting powerful second-party data with decisioning. Within our “Qniverse” lives the largest, most transparent second-party data cloud in ad tech. Over 600 retailers, product brands and e-commerce websites contribute data on over a billion shopping behaviors and e-commerce transactions monthly. In addition, our CoEx platform is the only software designed to support transparent audience sharing and frictionless second-party data marketing executions.

The Q Story

Having successfully built and sold their first company, Bitpipe, co-founders Jay Habegger and Eric Mabley put together the founding team of ownerIQ (Jay Habegger, Doug Shattuck, Eric Mabley, Chris Back and Connie Johnson) in 2007. This time the goal was to change advertising for retailers and brands with the idea of ownership targeting through the power of second-party data. Even back then, we knew the best predictor of buying behavior is shopping behavior. Early on we partnered with retailers and brands launching our flagship product, ManualsOnline. Since our inception we have grown to be the leading programmatic solution for retailers and brands and the first of its kind transparent second-party data sharing marketplace offering a full product suite to retailers and brands to experience next level digital advertising through transparency, relevancy and scalability.


ownerIQ "the Q" was recently named in the 2015 Ad Age BtoB Best Awards, Digiday Signal Award, Boston Business Journal's Hottest Tech Companies to Watch, and Editor's Choice Award from Shopper Marketing Magazine.

Across our Qniverse


excellent people and growing


awesome locations across North America


united vision to change digital advertising

Benefits & Perks

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Parental Leave
Up to 12 weeks paid for BOTH new mothers & fathers
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4 weeks paid vacation and quarterly bonus plan
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Outdoor Chess Board and Ping Pong table. No formal dress code.
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Variety of local beers on tap, Bagel Fridays, and company bought lunch every month
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Free fitness center on site and daily fresh fruit
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Shuttle service and access to numerous restaurants in the Boston area
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401K plan
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Dental/Vision/Health Insurance

Culture at the Q

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