About Us

OwnerIQ Team Photo


Our Q Story

Having successfully built and sold their first company, Bitpipe, co-founders Jay Habegger and Eric Mabley put together the founding team of OwnerIQ (Jay Habegger, Doug Shattuck, Eric Mabley, Chris Back and Connie Johnson) in 2007. This time the goal was to change advertising for retailers and brands with the idea of ownership targeting. Even back then we knew the best predictor of buying behavior is shopping behavior. Early on we partnered with retailers and brands launching our flagship product, ManualsOnline. Since our inception we have grown to be the leading programmatic solution for retailers and brands and the first of its kind transparent data sharing marketplace offering a full product suite to retailers and brands to experience next level digital advertising.


OwnerIQ "the Q" was recently named in the 2015 Ad Age BtoB Best Awards, Boston Business Journal's Hottest Tech Companies to Watch, and Editor's Choice Award from Shopper Marketing Magazine.

Across our Qniverse

160 excellent people and growing

7 awesome locations across North America

1 united vision to change digital advertising


Culture at the Q

Want to join the Q? Check out our open positions. Get onboard