Who We Are and What We Do
We specialize in a concept called Ownership Targeting: target an online display advertising message based on what consumers actually own and their considered purchase intent. Advertisers typically care about the lifestyles, indicative behaviors and attitudes of consumers. We gather and interpret ownership and intent data for products in order to obtain these attributes. By combining our unique and proprietary database of ownership information with our real-time, cross exchange demand-side platform (“DSP”) MostIQ™, we uniquely enable advertisers to target specific anonymous users with their messaging, on an impression-by-impression basis, across 90% of the web with proven and dramatically better results than alternative solutions. Along with our wholly owned product support site, ManualsOnline.com, one of the web's most visited online support sites, we provide an end to end solution for online publishers looking for additional methods of monetizing their existing webs site traffic.
Consumers are What They Own!
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