About Us

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About the Q

ownerIQ, or “The Q”, is focused on leading the data market’s evolution towards transparency, relevancy and choice. We are bringing the most valuable consumer data to market– explicit shopping and purchasing data from retailers and brands– to power a new data economy: The Second-Party Data marketplace.

Second-party data is sourced transparently from the marketing partners a brand is already working with, or brands that share data with non-competitive brands in exchange for compensation. This new market provides better quality data inputs to power all marketing tactics, and enabling fundamentally new marketing tactics, such as enabling a brand’s retail partners to leverage the brand’s data to support sell-through. Now ownerIQ headquartered in Boston’s Fort Point neighborhood has 6 offices across the U.S. and over 200 employees.

The Q Story

Having successfully built and sold their first company, Bitpipe, co-founders Jay Habegger and Eric Mabley put together the founding team of ownerIQ (Jay Habegger, Doug Shattuck, Eric Mabley, Chris Back and Connie Johnson) in 2007. This time the goal was to change advertising for retailers and brands with the idea of ownership targeting through the power of second-party data. Even back then, we knew the best predictor of buying behavior is shopping behavior. Since our inception we have grown to be the leading second-party data marketplace offering retailers and brands next level digital advertising through transparency, relevancy and scalability.

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2017 Awards

In 2017, ownerIQ was named a winner in The 50 Fastest Growing Companies by The Boston Business Journal, a winner for Best Data Management Platform in The Digiday Signal Awards and as a winner in the Inc. 5000.

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