Acer Case Study

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Acer Aspire V Nitro Laptop Stands Out from the Crowd with ownerIQ Retailer Targeted Marketing

New product launch generates $1 million in sales

Overview

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Acer is a hardware + software + services company dedicated to the research, design, marketing, sale, and support of innovative products that enhance people’s lives. Acer’s product offerings include PCs, displays, projectors, servers, tablets, smartphones, and wearables.

When launching the Aspire V Nitro Series, Acer came to ownerIQ looking to drive sales and increase purchase intent with technology and gaming savvy shoppers looking to buy a new laptop. The Aspire V Nitro Series’ uniquely textured exterior is paired with cutting-edge graphics and speedy performance to deliver the ultimate entertainment experience. To ensure the Nitro V stood out from the crowd, Acer used ownerIQ’s Retailer Targeted Marketing solution to target in-market shoppers looking for new sleek and top performing laptop.

ownerIQ Solution: Retailer Targeted Marketing (NewEgg)

1st-party data from major retailers that enables targeting to the largest portfolio of active retail shopper audiences.

Business Goals

Increase shopper purchase intent
Increase brand impact
Increase sales for V Nitro Laptops

Outcomes

Audience Insights

ownerIQ observes over 200M shopper insights on a monthly basis, and can help you find your best prospects to get your brand message in front of in-market shoppers. After closely studying the shopping behavior of the Acer V Nitro audience, it was found Acer shoppers indexed higher against other consumer electronics brands and tech products, indicating a tech and gaming enthusiast audience.

Top Brands

  • AORUS
  • Koss Headphones
  • Anker
  • Best Buy
  • SolidRun

Top Products

  • 3D TVs
  • Computer Accessories & Components
  • Cell Phone & Tablet Accessories
  • Home Theater & Accessories
  • Office Technology

Working with ownerIQ to target NewEgg’s audience of tech and gaming enthusiasts helped us to achieve our goals and get in front of the right consumers that we wouldn’t have otherwise been able to target. We’re thrilled with the results.

Michelle Leavitt

Consumer Marketing Manager, Acer

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