How do you get the right message to the right people at the right time?
The answer is right here.
OwnerIQ enables advertisers to target consumers based on what they own, what they have expressed an interest in owning ("Intenders")... or both! It is the best kind of targeted advertising available. We start by translating the objectives of your campaign into Target Segments, specific consumer segments developed through OwnerIQ proprietary methodologies, each of which aligns specifically with the audience you want to reach.
We then identify Ownership Signals — such as product categories, brands, specific products, and shopping cart/site activity — that align most closely with the Target Segments. With access to 100's of millions of ownership signals from over 31 million consumers, consumer survey results, past campaign optimization, and proprietary analytics, OwnerIQ is uniquely positioned to accurately identify those Ownership Signals that support direct access to a better targeted advertising campaign and your target segments.
Next we use our proprietary MostIQ Advertising Platform to reach consumers who have the appropriate Ownership Signals as they travel the web — on over 250,000 web sites, with creative designed to appeal to the Target Segments.
Once you know what someone owns, the characteristics of those products, and the demographics of the consumers who own them, you have a wealth of previously unavailable information on which to base a whole new breed of behavioral targeting techniques. — Ownership Targeting.
Ownership Targeting at Work:
- Advertiser: Top Brand Vacuum Manufacturer
- Campaign Objectives: Promote a new line of Vacuums with the latest in HEPA filtration technologies.
- Target Segments: Purchases of Healthy Home products; Owners of Vacuums from this manufacturer; Owners of other products from the Manufacturer
- Example of Ownership Signals: Owners of Air Purifiers; air conditioners, humidifiers/dehumidifiers, carbon monoxide detectors, water filtration and treatment systems, water softeners, clean energy products — owners of products focused on making the home a healthy place.
- Results: A 28% higher click-through rate for owners of "Healthy Home" products than was found with alternative advertising solutions. 29% increase for targeted owners of the Manufacturers Brand. The Campaign drew 1.57 million page views more efficiently than any available targeting method — including search.