Bath & Kitchen Idea Center Case Study

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ownerIQ increases in-store traffic and brand awareness for Bath & Kitchen Idea Center


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Bath & Kitchen Idea Centers is a regional plumbing and home improvement showroom that specializes in remodeling, new construction, and repair work. With showrooms across the country, each showroom offers the latest products from quality manufacturers to the service of professional consultants.

Bath & Kitchen Idea Centers came to ownerIQ looking to drive in-store traffic, increase brand awareness, and grow their online presence.

Using ownerIQ's second-party data solutions, Bath & Kitchen Idea Centers launched a program to build a custom channel of brand audiences, significantly increasing showroom traffic and improving brand awareness.

Business Goals

Drive in-store traffic
Increase brand awareness
Grow online presence


Bath & Kitchen Idea Centers utilized its unique brand shopper audiences to target qualified and in-market consumers at scale. The solutions created the ability for Bath & Kitchen Idea Centers to find new and relevant in-market shoppers. ownerIQ's vast amount of second-party data identified Bath & Kitchen Idea Centers shoppers' complex shopping patterns, increased brand awareness, and drove massive performance at scale.

1.2M co-branded ad impressions served

370K unique shoppers reached

Expanded brand audience portfolio

ownerIQ has been a valuable partner in helping us not only reinforce our branding online but also providing us the opportunity to work more closely with our preferred brand partners. Our ad campaigns have helped us bring product awareness and drive traffic into our showroooms.

Daryn Cherry

National Showroom Manager, Winsupply Inc., Bath & Kitchen Idea Centers

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