Big George’s Home Appliance Mart Case Study

Big George's logo

Big George’s sees success with
ownerIQ’s Vendor Targeted Marketing

After seeing the tremendous success running Vendor Targeted Marketing with ownerIQ, we signed up our sister store and now we use VTM as an always-on marketing strategy to drive quality in-store and web traffic

Jake Steudle

Marketing Director, Big George's Home Appliance Mart


Big George's Home Appliance Mart Logo

Big George's Home Appliance Mart is a family-owned business in Ann Arbor, Michigan area with 3 sister stores. They provide a large selection of Appliances, Home Theater Systems, Mattresses, Fireplaces and Outdoor Cooking products.

ownerIQ Solution: Vendor Targeted Marketing

After hearing about the successes of Vendor Targeted Marketing, Big George’s came to ownerIQ looking to reach the audiences of their product brands while driving product awareness on their website and through in-store traffic. ownerIQ used Vendor Targeted Marketing to target the local in-market shoppers of the product brands sold.

Business Goals

Awareness of their stores
Drive qualified site traffic
Drive in-store traffic


Big George’s is using VTM to target local shoppers of top appliance brands such as Dacor, KitchenAid, Whirlpool, Miele, Electrolux, Maytag and Fisher&Paykel.

VTM has helped Big George’s increase local awareness and compete with the big box stores. Because of this success, they have launched an additional campaign around their sister store location.

Learn more about Vendor Targeted Marketing