Big George’s Home Appliance Mart Case Study

Big George's logo

Big George’s sees success with
ownerIQ campaigns

After seeing tremendous success running campaigns with ownerIQ, we signed up our sister store and now we use ownerIQ as an always-on marketing strategy to drive quality in-store and web traffic

Jake Steudle

Marketing Director, Big George's Home Appliance Mart

Overview

Big George's Home Appliance Mart Logo

Big George's Home Appliance Mart is a family-owned business in Ann Arbor, Michigan area with 3 sister stores. They provide a large selection of Appliances, Home Theater Systems, Mattresses, Fireplaces and Outdoor Cooking products.

ownerIQ Solution: Targeting Brand Audiences

After hearing about the success of ownerIQ’s targeting capabilities, Big George’s came to ownerIQ looking to reach the audiences of their product brands while driving product awareness on their website and through in-store traffic. ownerIQ leveraged over ten brand partnerships and enabled Big George’s to target the local in-market shoppers of the brands they sell.

Business Goals

Awareness of their stores
Drive qualified site traffic
Drive in-store traffic

Outcomes

Big George’s is using ownerIQ to target local shoppers of top appliance brands such as Dacor, KitchenAid, Whirlpool, Miele, Electrolux, Maytag and Fisher & Paykel.

ownerIQ has helped Big George’s increase local awareness and compete with the big box stores. Because of this success, they have launched an additional campaign around their sister store location.

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