Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Top 3 Tips to Create a Strong Second-Party Data Strategy

By Kristina Knight / Originally featured in BizReport’s interview with ownerIQ CMO, Steve Ustaris The keys to successful data use is analysis, and according to one expert, that analysis is especially key for the successful use of second-party data. Here are 3 tips to create a strong second party data strategy. 1. Run a campaign […]

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How Second-Party Can Help YOU

The era of second-party data has arrived. And everyone from industry experts to retailers and brands both small and large to marketers from all walks of life, are realizing the benefits of this no longer elusive data set. But you still have questions – we get it. There’s quite a bit to take in. Featured […]

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Getting Started with Your Brand’s Secret Recipe

Today’s day in age is abuzz with all things data. Most predictions about the future rely on data from the past. In other words, having access to reliable data or information is key to any truly involving initiative; be it data for deciding what to get for your best friend’s birthday or what marketing message […]

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WTQ: Back-to-School Edition [Infographic]

Oh, summer, we sure will miss you. But until we meet again next year, Back-to-School season (and all the prep leading up to the big first day) will make sure to keep us all busy. Take a look at our latest Infographic, WTQ: Back-to-School Edition – Top 10 Things You Didn’t Know You Wanted, detailing […]

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Give Your Customers Immediate Retail Satisfaction This Holiday Season

Digital is our way of life – there’s no going around it. The online marketplace has contributed to an increasingly disrupted customer journey. Not a good thing for us retailers – especially when gearing up for holiday season; the biggest happening in retail. With all the noise out there, it’s imperative for retailers to alleviate […]

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