ownerIQ Welcomes The Zebra as an Audience Partner

ownerIQ is proud to announce The Zebra as a new audience partner. With the addition of The Zebra, ownerIQ continues to add to the largest network of active online shoppers. The Zebra is the most visited omnichannel insurance search engine in the nation. The Zebra builds tools and educational resources that help people navigate insurance, […]

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ownerIQ and Amobee Partner, Allowing Direct Access to Second Party Retailer and Brand Audiences

First Demand Side Platform Integration Grants Access to Rich Ecommerce Data BOSTON–(BUSINESS WIRE)–ownerIQ, a leader in second-party data, today announced the ability to integrate with demand side platform (DSP) partners, with Amobee—a leading global digital marketing technology company serving brands and agencies—becoming the first DSP to directly integrate, allowing customer access to ownerIQ’s unmodeled retail […]

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DSP’s looking to solve inventory problems need to look at alternatives to Ads.txt

Transparency, trust and accuracy have become major concerns for all those involved with the buying and selling of digital advertisements. As technology advances, budgets increase, and demand takes off, the risk of fraud and risky activity increases. Duplicate inventory, as a result of publishers forming excessive amounts of relationships with exchanges to sell the same […]

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ownerIQ Secures $4.6 Million Additional Funding to Capitalize on Marketers Shift to Data Transparency and Second-Party Data Markets

ownerIQ Secures $4.6 Million Additional Funding to Capitalize on Marketers Shift to Data Transparency and Second-Party Data Markets BOSTON — May 1, 2018 —ownerIQ announces today that they have secured $4.6 million in additional financing from their existing investors. The company will achieve profitability in the second half of 2018 and capitalize on a major […]

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GDPR: what you need to know now

GDPR: You’ve heard of it.  It’s coming but what is it? What does it stand for? ownerIQ is here with the answers to prep you on GDPR and what it means for adtech. GDPR stands for General Data Protection Regulation and takes effect on May 25, 2018. GDPR will be replacing the existing European Union (EU) data […]

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