Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Black Friday and Cyber Monday Insights & Top Products Sold

It’s no surprise that Black Friday and Cyber Monday are known as the biggest shopping days of the year. This year, predictions of “Black November” are emerging with a whole month of deals for early holiday shoppers as well as “Cyber Week” deals being extended past traditional Cyber Monday. Each year, shopping starts earlier and earlier and […]


ownerIQ Ranked Number 464 Fastest Growing Company in North America on Deloitte’s 2017 Technology Fast 500™

ownerIQ Ranked Number 464 Fastest Growing Company in North America on Deloitte’s 2017 Technology Fast 500™ Attributes 156% Percent Revenue Growth to Increased Need for Transparent Data Economies Boston, MA November 9, 2017 — ownerIQ today announced it ranked 464 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, […]


Frequency Capping: Not All Consumers Are Created Equal

There is no denying the media marketplace is over saturated. Due to the multitude of content and advertising clutter, consumers today are engaged with media through the entire day. Brands actually need to be seen over and over and over again in order for consumers to notice AND remember them. The brands who get remembered […]


Reporting Updates in CoEx for Deeper Insights and Transparency!

ownerIQ’s CoEx platform now has even more reporting features, giving you additional transparency into how your data is being used and how your campaigns are running. Quickly create, save and, schedule your own custom campaign reports. Choose to include additional metrics including Spend, Media Spend, Domain, Ad Exchange, Creative or Postal Code to get all […]


ownerIQ’s solution for optimization hurdles

  In today’s digital landscape, marketplace bidding and optimization see challenges in efficiency, data sourcing, and limitations on lookalike modeling. Further, the way algorithms learn and optimize a campaign can be quite opaque, leading to little understanding of how the technology can help a client. ownerIQ has a different approach. Our partners provide us with […]