Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Eureka: Catering to Pet Owners with Pet Lover Vacuum

Eureka Reverses the Market Research with OwnerIQ…

Our CEO, Jay, sat down with Allison Duy, Consumer Insights Marketing Manager, and Jackie Cooper, Director of Marketing and Communications, from Eureka to talk about consumer research efforts that went into creating their newest Pet Lover Vacuum. They told us that consumer information is very important in product creation and marketing.

Categories:Posts from 2010


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