Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Kicker: Taking it to the Extreme With The IK501 Speaker Dock

Kicker Reverses the Market Research With OwnerIQ…

OwnerIQ had a conversation with Kevin Campbell from Kicker Performance Audio about various forms of market research that went into creating their IK501 Speaker Dock. He told us about the kind of people who are most likely to purchase this product and what kind of lifestyles they lead.

The dock plays iPods or any other MP3 player and really takes it to the limit as far as its sound capabilities.


Categories:Posts from 2010


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