Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Cisco: Making the Valet Simple

Cisco Reverses the Market Research with OwnerIQ…

OwnerIQ sat down with Ken Wirt, VP of  Consumer Marketing at Cisco to talk about their new product, the Cisco Valet. Wirt discusses the market research that went into creating this product, as well as the type of consumers who are most likely to buy it.

He’s a funny guy, too.

Categories:Posts from 2010


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