Our CEO Makes the Cover of Twice.com

Jay Habegger, our CEO, wrote an article entitled “Is E-Commerce Hijacking Your Marketing Budget?” It made the cover of Twice.com and is currently published on the Twice.com blog.

“I recently sat down with a senior media executive at an ad agency servicing one of the large national retailers. While talking about 2011 marketing objectives and the media plan, he started explaining that they were trying to broaden the goals of digital marketing to include more than bottom-of-the-funnel ecommerce transactions.”

“They now wanted to use the web site to drive consumers into the store.”

Read the Whole Article


Categories:Posts from 2010


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