Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Our CEO Makes the Cover of Twice.com

Jay Habegger, our CEO, wrote an article entitled “Is E-Commerce Hijacking Your Marketing Budget?” It made the cover of Twice.com and is currently published on the Twice.com blog.

“I recently sat down with a senior media executive at an ad agency servicing one of the large national retailers. While talking about 2011 marketing objectives and the media plan, he started explaining that they were trying to broaden the goals of digital marketing to include more than bottom-of-the-funnel ecommerce transactions.”

“They now wanted to use the web site to drive consumers into the store.”

Read the Whole Article

Categories:Posts from 2010


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