Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Jay Habegger, CEO of OwnerIQ, Writes On Behavioral Targeting And Makes AdAge.com’s Cover

On December 15th, 2010, our CEO Jay Habegger made the cover of AdAge.com and the cover of the AdAge.com Blog because of an article he wrote on behavioral targeting.  Here’s a screenshot of the site on that date:

In his article, Jay outlines why behavioral targeting is actually the most consumer friendly, as consumers can opt-out and control who targets them online and when.

Read the full article here


Categories:Posts from 2010


Leave a Reply

Your email address will not be published. Required fields are marked *