Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Paul Metaxatos Talks About The “Keurig Story”

by Connie Johnson

Different products are designed to appeal to specific consumer segments. And many times, it’s emotion that defines a consumer’s needs and drives them to choose one product over another.

Here, Paul Metaxatos of Motiv discusses the Keurig story and how the product features and innovation play a key role in establishing that emotional connection with different consumer segments.

Watch the rest of our reversing market research series featuring Eureka, Kicker Performance Audio, and Cisco.


Categories:Posts from 2011


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