Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Online Path to Purchase: OwnerIQ’s Blueprint for Acquiring and Transforming Data Into Value

by Mike Ouellette

Understanding the full spectrum of the consumer online path to purchase has
never been more important than in today’s data driven marketing environment.
When used properly the path to purchase model can give marketers insight
into the key moments of influence during the purchase consideration process.
OwnerIQ has created and adopted a full online path to purchase model that is
used as our blueprint for acquiring and transforming data into value for our

Categories:Posts from 2011


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