Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Paul Metaxatos Talks About Designing Products for Specific Types of Consumers

Paul Metaxatos, Principal at Motiv, talks about designing products like the Homedics dehumidifier, Arrow fastener, and the Everpure water filtration system. This video is part of our Reversing Market Research series. Each product was created while keeping a certain kind of consumer in mind based on the types of emotions the “design language” works to evoke. What’s a design language? How does it relate with targeting certain consumers? See for yourself:

See other videos like this featuring executives at Cisco, Kicker, and Eureka here.

Categories:Posts from 2011


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