Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

After the Storm: Connecting with the New Online Consumer

ATG has released its most recent Ecommerce Benchmark Survey about shifting online behavior and how it has changed the way retailers regard their business. We thought this was interesting, and you just might too. Plus, it’s free.

“While industry watchers have long predicted that shifting online behavior would change the way that retailers regard their business, this year’s eCommerce report verifies that it has now come home with a vengeance. Retailers acknowledge that they operate more channels, and expect more revenue to ultimately come from the online channel, than ever before – and it not only changes what they expect from eCommerce platforms, it changes what they expect from their business.”

Read the whole report here.

Categories:Posts from 2011


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