Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

MOSTIQ-Building a Better Behavioral Targeted Solution

by Eric Mabley

In 2008, OwnerIQ set out to build a better behavioral targeted solution with our proprietary Demand Side Platform, MOSTIQ. OwnerIQ was, in fact, one of the first companies to build a “DSP”.

Categories:Posts from 2011


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