Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Media6Degrees Blog: Data and Media Are Better Together

Vikas Sood recently wrote an article on the Media6Degrees blog about how the combination of data and media is greater than the sum of its parts.

“Our view is that if you are in the business of making predictions, you should also be in the business of learning if your predictions are accurate. Combining data and media into a single end-to-end marketing solution provides the closed feedback loop that enables Media6Degrees’ industry-leading performance.”

We liked the article and we thought you would find it interesting, too.

Get the full story here.

Categories:Posts from 2011


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