Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Shopper Marketing’s New Frontier: E-Commerce

We read this article on AdAge.com about the relationships between ad agencies, retailers and marketers in relation to packaged goods. The article features a study by AdAge that examines how to best structure shopper marketing practices.

We found it interesting and we thought you might too.

Read the whole article here.


Categories:Posts from 2011


dkaiser

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