Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Your Online Strategy Is Missing Something: Retargeting

AdAge.com’s “Digital Next” is currently featuring an article by our very own Jay Habegger entitled, “Your Online Strategy is Missing Something: One Simple Tactic That Should Be As Essential as Search”.

“It seems like every day we’re getting more exciting news about how advertisers are spending more money on digital; advertisers are giddily spending on social media and video thanks to the success of Facebook and YouTube, and search is still seen as the most essential piece of any online effort. But there’s one strategic element that many advertisers still aren’t considering as an always-on piece of their arsenal: retargeting.”

Read the whole article here.

Categories:Posts from 2011


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