Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

TopRankBlog.com: Marketing- What’s Your Definition?

We stumbled across Lee Odden’s Blog post entitled “Marketing-What’s Your Definition?” where he talks about returning from vacation in Oahu and realizing the vast difference between the “techie social media marketing world” he lives in and the relaxed atmosphere in Hawaii.

“In today’s digital age, things move fast….Marketing evolves with consumer preferences, technologies and society. A specific definition of marketing is no more static than marketing itself.”

We think you’ll like it as much as we did.


Read the full article here.


Categories:Posts from 2011


dkaiser

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