Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Hooman Radfar On The Biggest Misconception About The Use Of Data For Ad Targeting

We came across an article by Hooman Radfar of Clearspring about the use of data for Ad Targeting and some of it’s biggest misconceptions. He believes context matters, and so do we.

“Today, we’re experiencing a massive surge in interest in audiences. But the people that win in this game, will not only leverage multiple data sources to build the best audience, and also leverage other techniques like contextual targeting to deliver the best result.”

Read the whole article here.

Categories:Posts from 2011


Leave a Reply

Your email address will not be published. Required fields are marked *