Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Managing Online Privacy: A Guide For Non-Geniuses

Senator John Kerry (D-Mass) recently introduced a Privacy Bill on 4/13/11. In it he stated the following concern, “You shouldn’t have to be a computer genius in order to opt out of information sharing ”…

We at OwnerIQ wholeheartedly agree with Senator Kerry’s sentiment. In fact, our CEO, Jay Habegger addressed this very topic in his AdAge byline “Why Online Behavioral Advertising is the Most Consumer Friendly.” However, to help further empower individuals with less than extraordinary intellect effectively control their online privacy, OwnerIQ has put together this brief tutorial.

-The concerned citizens of OwnerIQ.


Categories:Posts from 2011


dkaiser


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