Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Marketing-Expert Blog: Programmers, Cheaper Isn’t Always Better

We came across an article today on The Marketing Blog that we thought was humorous and interesting, especially being in the tech industry ourselves. Entitled “Programmers: Cheaper Isn’t Always Better”, Michael Fleischner talks about how to go about finding a quality programmer for your money.

“During the last year I’ve embarked on a number of web based projects. Catch phrases like, “spreading yourself too thin”, “biting off more than you can chew”, and dozens of others come to min – but I’m not here to talk to you about my work habits. What I can tell you is that managing multiple projects simultaneously helps you appreciate quality programmers. I define a quality programmer as…”

Read More Here.

Categories:Posts from 2011


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