Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

OwnerIQ at NY Media Day

OwnerIQ was proud to sponsor The Advertising Club’s NY Media Day conference today at The Times Center. The theme of the event was “Roadmap to Activation,” a discussion about how marketers and agencies are adjusting, experimenting and succeeding in today’s ever evolving media and technology landscape. The panel explored topical subjects such as the convergence of content across digital and print mediums, the new distribution channels for video, and examples of creative innovation today.

Speakers at the event included industry thought leaders, such as Robin Steinberg, EVP of Publishing, Investment and Activation for MediaVest Worldwide, Judith Hammerman, Director of Content Solutions for AOL, and Jason Krebs, SVP of Tremor Media.

The OwnerIQ sponsorship included an exhibition booth and a raffle for a free AppleTV. But the buzz around our company seemed to be centered on our new “I am what I own” marketing video which we debut during the morning session. If you want to see the video for yourself, you’ll have to wait until May 23rd when the video officially launches at the iMedia Summit and across various digital media channels; e.g. – OwnerIQ.com

To learn more about the event, click here.


Categories:Posts from 2011


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