Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

OwnerIQ Attends 15th Annual CEA CEO Summit

by Michael Chass

I was honored to represent OwnerIQ at the 15th Annual Consumer Electronics Association’s CEO Summit. The CEO Summit is an invitation only gathering of top consumer electronics retailers and manufacturers providing a rare opportunity to network in an executive-only environment, garner insight helpful to an individual’s business and focus on the issues most critical to the industry. Notable attendees included Mike Vitelli, President Americas – Best Buy; Joe Hartsig, SVP and GM –Sam’s Club; Stan Glasgow, Chairman – Sony; Noel Lee, Head Monster – Monster Cable; Pat Lavelle, President & CEO – Audiovox; Henry Juskiewicz, CEO – Gibson Guitar; Eliott Peck, SVP & GM – Canon, as well as several other notable senior executives from companies including ESPN, BMW, Wal-Mart, Intel, IBM, HSN, Newegg, Samsung, LG, Panasonic, Netflix, Vizio, Dolby, Ingram Micro, and many others.

This year the Summit took place from October 1st thru October 3rd against the picturesque backdrop of Lake Maggiore in Stresa, Italy. Topics at the summit ranged from dealer-vendor relationships, branding and merchandising of products, and achieving customer satisfaction. Through roundtable discussions, presentations by key industry leaders and organized activities, the Summit facilitates relationship- building and encourages open dialogue among attendees.

OwnerIQ has an extremely strong presence within the consumer electronics ecosystem and attending the summit provided an excellent opportunity for us to nurture our current relationships as well as foster new ones.


Categories:Posts from 2011


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