Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Jay Habegger in Dealerscope

“How to leverage new online advertising strategies”:

Brick and mortar retailers are in a fight for their lives. The consumer path-to-purchase has migrated online, with Internet retailers benefiting to the detriment of traditional retailers who struggle to match the price points of their online competitors while their physical stores drag down margins. It makes you wonder why so many legacy retailers show up to this fight for the consumer without the right technologies.

To read the entire article, click here.


Categories:Posts from 2012


jhabegger

Leave a Reply

Your email address will not be published. Required fields are marked *