Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

OwnerIQ Featured in Internet Retailer

“ABT and Crutchfield figure out how to boost the power of display ads”:

Only about one in a thousand online display ads leads a consumer to click, but consumer electronics retailers Abt Electronics and Crutchfield say they’re boosting display ad click-throughs and conversion rates via “retargeted” marketing that’s triggered by consumers’ visits to manufacturers’ web sites.
To read the article go here.


Categories:Posts from 2012


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