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“ABT and Crutchfield figure out how to boost the power of display ads”:

Only about one in a thousand online display ads leads a consumer to click, but consumer electronics retailers Abt Electronics and Crutchfield say they’re boosting display ad click-throughs and conversion rates via “retargeted” marketing that’s triggered by consumers’ visits to manufacturers’ web sites.
To read the article go here.

Categories:Posts from 2012


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