OwnerIQ on AdAge.com
Ad-targeting startup OwnerIQ and its investors are betting that e-commerce sites and other consumer brands will become increasingly sophisticated advertisers, targeting their customers on their own sites and across the web and becoming competitors to traditional media for online advertising in the process.
The six-year-old company announced it has raised $7.5 million in a Series E round led by Longworth Venture Partners and Kepha Partners. All six current investors participated in the round for the company, which has now taken on a total of about $28 million in funding. The company will use the money to push its headcount up from 75 to nearly 100 by year’s end and launch new marketing initiatives.
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