Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

OwnerIQ at iStrategy Conference

OwnerIQ was a featured exhibitor at the iStrategy Conference in Chicago on October 9-10. iStrategy is a global event that occurs in top cities around the world twice a year. It focuses on “all digital media channels and online business models,” and is heavily attended by high-level marketing, brand, media, and creative executives for top brands worldwide.

The Chicago event featured talks on social and mobile media by leading brands Sears, Coca Cola, Microsoft, Macy’s, and Rue La La.

OwnerIQ’s CEO, Jay Habegger, presented a workshop on transforming brands into the new media companies, straying from the topic of social. With his popular presentation, Jay impressed upon the group the rising trend of brands becoming media companies by transforming their own media assets into paid online advertising opportunities, and talked about how retail giant Amazon is leading the charge. Jay’s talk was well-received by the group; attendees were pleased to hear about a topic not related to social media, and the talk itself resulted in a flurry of Twitter activity.

It was a great show and we look forward to the next one!


Categories:Posts from 2012


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