Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

OwnerIQ in the New York Times

“These Ad Stars Know All About Ads”:

“An online advertising company called OwnerIQ is featuring employees of media agencies in its campaign. So far, more than two dozen who work in four big markets — Boston, Chicago, New York and Los Angeles — have agreed to be part of the campaign.”

To read the entire article, click here.

Categories:Posts from 2012


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