Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Whitepaper: Enhancing Digital Shopper Marketing with Programmatic Buying

Shopper marketers are turning to a digital and data-driven approach to their campaigns, and they’re looking beyond the brick-and-mortar store walls to execute them. Find out why digital shopper marketers are leveraging programmatic buying techniques that can:

  • Ensure 100% accuracy in reaching specific retail shoppers at scale
  • Dominate share of voice among retail shoppers in your category
  • Drive demand for a specific brand or product at retail

Read the entire whitepaper here: owneriq.com/whitepapers/dsm-programmatic


Categories:Posts from 2014


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