Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

OwnerIQ named 2014 Editors’ Choice by Shopper Marketing Magazine

The OwnerIQ team is proud to announce that we were recognized at the 2014 Shopper Marketing Conference & Expo as one of the most innovative solutions in the industry. Every year thousands of marketing, agency, and retail professionals come together for 3 days during this expo to learn new tactics to reach, engage and influence shoppers in-store and online.

This year, the OwnerIQ team exhibited our unique Retailer Targeted Audience product which enables brands to target online display and video ads to millions of in-market shoppers who have recently browsed products on leading retailers’ websites.

The editors of Shopper Marketing Magazine carefully select the most ground-breaking solutions that are disrupting the shopper marketing and path to purchase industry. The award is given out annually at the expo and editors of the magazine select winners from hundreds of potential winners.

“Securing the 2014 Editors’ Choice Award for OwnerIQ is another proof point that our technology is breaking new barriers and changing the way that manufacturer brands engage their in-market retail shoppers,” says Michele Szabocsik Director of Retailer Targeted Marketing. “We look forward to continued innovation and increasing of our suite of shopper marketing solutions for existing and new clients”


Shopper Marketing Magazine is the official publication of The Path to Purchase Institute which is a global association serving the needs of brands, retailers, agencies and the entire ecosystem of solution providers along the path to purchase.If you missed the Shopper Marketing Conference & Expo you can check out highlights of show here.

To learn more about how to evolve your shopper marketing strategies to address today’s digital shopper, contact the OwnerIQ team here.

Categories:Posts from 2014


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