Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

OwnerIQ named in Ad Age’s 2015 B2B Best Awards

We are thrilled to announce that we were recognized for our #TBT Digital Yearbook campaign in the 2015 B2B Best Awards by Ad Age.

These prestigious awards are presented annually by Ad Age, the leading global source of news and intelligence for the marketing and media community. The B2B Best Awards celebrate the most innovative and creative work produced by BtoB marketers and their agencies across the full spectrum of media, from print and online to outdoor and experiential. Campaigns were judged by Ad Age editors on their creative merits. For the full list of winners visit Adage.com/btobbest2015.

“The most compelling work clearly embraced a powerful trend in BtoB marketing: top brands recognize that customers seek the same emotional connection with their business partners that they look for in consumer brands,” said Matt Quinn, Executive Editor of Ad Age. “Whether the medium was video or print, e-mail or billboards, winning work didn’t simply push a product; it told an empowering story.”

The OwnerIQ digital throwback yearbook was launched right when top retailers were starting to plan their Back-to-School digital advertising strategies, we decided to play on the popular social trend of #TBT (Throw-back Thursday) for the 2014 Back-to-School season. OwnerIQ launched a digital yearbook with #TBT photos of the team going back-to-school. The photos flip from #TBT to present when you roll over the photo in the yearbook.

OwnerIQ backed up the #TBT photos by including hard facts of how the #TBT team can truly help retailers target in-market shoppers. This included a subhead of OwnerIQ having network of 200 Million retail shoppers, and a “Did you know section” of the microsite, playing on the learning aspect of back-to-school. OwnerIQ used internal data to publish the stats, including that OwnerIQ retailers receive a 30% lift in shopper traffic once Back-to-School season starts, and in 2013 families spent over $72B on Back-to-School shopping with online shoppers sending 27% more than shopper in-store. The messaging was clean and simple for retailers to focus on the #TBT photos and stats of how this solution could help drive revenue in upcoming digital Back-to-School campaigns.

Stay tuned for more exciting promotions and initiatives in 2015 with our retail partners. Learn more about our Retailer Targeted Marketing offering here.

Categories:Posts from 2015


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