Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

News America Marketing Partners With OwnerIQ To Create Unique Digital Display Program

News America Marketing Launches Programmatic Platform to Reach Offline Shoppers Online

News America Marketing, a promotional marketing services firm, has announced its foray into programmatic advertising. The company has partnered with OwnerIQ, a digital marketing firm for retailers, to launch its programmatic platform.

OwnerIQ gives News America Marketing data on a claimed 200 million active shoppers, including point of sale data and demographics. The data is used to create audiences that can then be programmatically targeted via digital display.

Read the full release here: http://www.prnewswire.com/news-releases/news-america-marketing-partners-with-owneriq-to-create-unique-digital-display-program-300050866.html

This article was written by Tyler Loechner, Reporter, MediaPost.  Original article here.

Categories:Posts from 2015


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