Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Shopper Marketing Summit

Heading to the annual Shopper Marketing  Summit? Come visit OwnerIQ Wednesday, March 18, 2015 – 12:00pm to 1:00pm

Targeting Shopper Segments
Bob Scaglione

Shopper marketers are turning to a digital and data-driven approach to their campaigns, and they’re looking beyond the brick-and-mortar store walls to execute them. Some analysts predict that programmatic will account for over 50% of how all digital advertising is bought within the next few years. Shopper marketers have a unique opportunity to capitalize on this trend. Eventually, they will be able to activate shopper insights in real-time through targeted advertising opportunities; achieve 100% accuracy in reaching specific retail shoppers at scale; and drive demand for a specific brand or product at retail. In this session attendees will:

  • Learn how programmatic works as a shopper marketing tool along the path to purchase.
  • Discover how retailers are monetizing their online shopper audiences by making them available for digital shopper marketers to target.
  • See how programmatic buying can offer scale, speed and accuracy when the technique is applied to targeting specific retail shopper audiences.

OwnerIQ will also be in the Solutions Gallery, booth #200.  Come stop by!

– See more at Shoppersummit.com

Categories:Posts from 2015


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