Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Retail Solutions Inc. Partners with OwnerIQ Bringing Measurable ROI for Digital Advertising to Retail

BOSTON, MA and MOUNTAIN VIEW, CA–(Marketwired – Apr 2, 2015) – Retailers and product brands now have a better way to measure digital advertising’s impact on retail sales, thanks to a partnership announced today by OwnerIQ, the leading digital marketing solution for retailers and product brands, and a leader in point-of-sale analytics, Retail Solutions Inc. (RSi). OwnerIQ is enhancing the optimization and attribution reporting features of its digital advertising portfolio by integrating retail store-level intelligence and sales data provided by Retail Solutions Inc.

Through this unique partnership, it is now possible for product brands and retailers to not only target digital advertising at OwnerIQ’s 200+ million in-market shoppers, but also measure the impact of that advertising’s impact on in-store retail sales, as well as optimize their campaigns based on individual store location sales performance.

Read the full press release here: http://www.marketwired.com/press-release/owneriq-retail-solutions-inc-partnership-brings-measurable-roi-digital-advertising-retail-2006449.htm

This story first appeared in MediaPost: http://www.mediapost.com/publications/article/246969/owneriq-taps-rsi-for-in-store-sales-data-claims-i.html

Categories:Posts from 2015


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