Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

OwnerIQ Reports Most Successful Q1 in Company History, and Expands Retailer Business by 87% year-over-year

Company gains momentum in marketplace and sees continued growth in all areas

BOSTON, MA – (MAY 18, 2015) – OwnerIQ, the leading digital marketing solution for retailers and brands reports Q1 2015 as the most successful quarter in company history. The company’s first quarter saw a 60% bookings growth rate year-over-year while continuing to improve already strong gross margins. The month of March was the highest month of bookings on record for OwnerIQ.

The company served 346 Advertiser Clients in the first quarter versus 234 in the prior year period, an increase of 72%, while revenue from retailers, a key customer constituency, was up 87% year-over-year. Additionally, OwnerIQ’s robust data partner roster expanded by onboarding several dozen new retail and brand partners including Cabela’sFisher&PaykelDCS by Fisher&Paykel, GymboreeCrazy8 and Janie and Jack. These additional retail and brand partners further enhance OwnerIQ’s Shopper Audience Network which provides market-leading insight into the commerce behaviors of over 200 million US shoppers each month.

To fuel this momentum, OwnerIQ has expanded their sales and sales leadership teams with key hires in L.A., San Francisco, Chicago, and New York. “OwnerIQ is very selective about who we add to our experienced and dynamic team.” said Dan Higginbotham, VP People Strategy, OwnerIQ “Our continued success has enabled us to attract some of the industry’s top talent”. Also in Q1, OwnerIQ announced two strategic partnerships, News America Marketing and Retail Solutions Inc. (RSi). OwnerIQ will now be the exclusive Programmatic Advertising services partner for News America Marketing. The RSi partnership expands the company’s data advertising optimization and offline attribution capabilities.

“It’s encouraging that 2015 is off to such a strong start. As we stand today we have already hit over 50% of our revenue goal for the year either delivered or scheduled to run.” said Jay Habegger, OwnerIQ, CEO and co-founder “We’ll continue to push the envelope and lead the market to deliver the best-in-class digital solutions for our retail and brand partners.”

About OwnerIQ

OwnerIQ is a digital marketing technology company that helps retailers and product brands transform data into powerful online advertising opportunities and increased revenue. OwnerIQ pioneered the concept of Path to Purchase Media. By transforming retailers’ and manufacturers’ 1st party data into digital advertising opportunities, OwnerIQ generates more revenue for our advertisers and partners. Our Optimized Shopper solution is the most effective approach to scaling advertisers’ programmatic buys and is a proven method for driving new online customers. In addition, our Retailer Targeted Marketing and Vendor Targeted Marketing products are the next generation of retailer and manufacturer monetization  digital shopper marketing and co-operative advertising. For more information, visit www.OwnerIQ.com.

 


Categories:Posts from 2015


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