Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Consumer behavior is driving the advertising shift to mobile


Mobile ad spend is growing rapidly and showing no signs of stopping.

Over the last year the average U.S. adult spent 2 hours, 51 minutes per day (an increase of 30 minutes) on mobile devices, including web browsing, product research/shopping, and social media.  During that same period of time desktop use dropped an average of 12 minutes from 2 hours, 12 minutes in 2013 to 2 hours in 2014.

The increase in mobile technology and accessibility of the internet on the go has spiked the need for retailers and brands to include mobile advertising in their digital strategy to reach the preferred mobile user.  According to eMarketer, in 2015 mobile ad spending in the U.S. will increase 50% reaching $28.72 billion and account for 49% of all digital ad spending!  As desktop ad spend sets to remain flat over the next few years, mobile is expected to surpass desktop and mobile search for the first time in 2016.

Of the $28.72 billion expected to be spent on mobile advertising in 2015, almost $15 billion is expected to be spent on display advertising alone.  This number is expected to grow considerably year over year reaching a predicted $34 billion spent on mobile display ads in 2019.

It’s no question that consumers are favoring their mobile devices more than ever, the question is why many advertisers are failing to adopt mobile into their digital strategy?

OwnerIQ gives advertisers the power to reach in-market shoppers on mobile as well as desktop and video.  OwnerIQ’s Vendor Targeted Marketing (VTM) solution can help businesses target ads to the new wave of online shoppers where they prefer to shop and research products, on their mobile devices.

*Souce: eMarketer, March 24, 2015 ‘Mobile Will Account for 72% of US Digital Ad Spend by 2019′

Categories:Posts from 2015


Leave a Reply

Your email address will not be published. Required fields are marked *