Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Pep Boys joins ownerIQ’s Family of Retailers

We’re excited to announce our auto shopper offering has expanded with Pep Boys joining our retail partner family. Pep Boys is one of the largest nationwide automotive retailer and service chains. pepboys.com receives over one million active shoppers every month and operates 803 stores and approximately 7,000 service bays in 35 states. Pep Boys is also known as the leading sellers of replacement tires in the U.S. Pep Boys with its comprehensive offerings, makes them the most complete products and services solution in the automotive after market industry. Their customer segments are based on behaviors across the products they carry and full range of auto services.

With ownerIQ’s Retailer Targeted Marketing, brands can protect shelf space from competitors while targeting in-market Pep Boys shoppers who are browsing a wide range of products and categories alongside their service offerings.

With the addition of Pep Boys ownerIQ now have the most comprehensive auto shopper offering in the industry, combined with Auto Anything, and Advanced Auto Parts.

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According to Automotive Aftermarket Industry Association, auto parts shoppers are expected to spend an astounding $146B in 2015. The audiences of our retail partners are considered the leaders within the industry – Auto Anything, Advance Auto Parts and Pep Boys. Their audiences shop across a diverse range of categories related to aftermarket parts and accessories for their cars, trucks, motorcycles and ATV’s. Auto after-market shoppers spent a staggering $690 million online in 2014 through our retail partners.

Learn more about the Q’s unique offerings.

Categories:Posts from 2015


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