Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

OwnerIQ is Named a Finalist in Digiday Signal Awards

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We are pleased to announce the Q has been named a finalist in the Digiday Signal Awards. The Signal Awards honor the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers. In order to enter, marketing technology companies must provide case studies to demonstrate how brands, agencies or publishers use their platforms for innovation and effectiveness. Judges from the biggest brands, agencies, and publishers elect the finalists and winners based on the case study entries from hundreds of nominees.

OwnerIQ is being recognized in the advertising technology category as a finalist for our work with Step2, the largest American manufacturer of preschool and toddler toys. Step2 offers a variety of heavy plastic toys designed mainly for younger children including outdoor play furniture and riding toys. Step2 came to OwnerIQ looking to drive brand and product awareness among parents with children while consistently engaging retail shoppers. To achieve their goals, Step2 used OwnerIQ’s Retailer Targeted Marketing solution to target active Toys”R”Us shoppers with digital ads year-round. Step2 exceeded their ROI goal by more than 5x after ad exposure and is reaching an average of 150K shoppers every day.

Congratulations to all the finalists listed here. Full press release from Digiday here:

Saatchi & Saatchi, MarketShare lead Digiday Signal Awards finalists
VIA Digiday | July 2015
Ad agency Saatchi & Saatchi and marketing analytics platform MarketShare DecisionCloud lead the pack of 2015 Digiday Signal Awards finalists with four nods each.

The awards, which will be presented for the first time this year, honor the tech platforms simplifying the marketing process for brands, agencies and publishers. In all, 85 finalists were selected from four main categories including ad tech, commerce tech, marketing tech and content/publishing.

The Saatchi & Saatchi Facebook campaigns for 4Runner and Camry are both up for best creative platform, while its Real World Conquesting campaign vies for best mobile advertising platform and location-based app. Its work on Outsell Fuelby Outsell is up against MarketShare DecisionCloud for best predictive marketing platform. MarketShare is also recognized in Cloud Platforms, Attribution Solutions, and Marketing Automation Platforms & Modeling Solutions. In Ad Serving Platforms, the finalists are Qualia, OwnerIQ: Retailer Targeted Marketing, Viant Advertising Cloud, and 33Across Real Platform.

Other finalists included Salesforce Marketing Cloud, AdTheorent, Oracle, and Grapeshot. In all, 85 companies were recognized with finalist entries.Judges will select the winning platforms based on their innovation and effectiveness, and awards will be presented at a reception on September 24, 2015.

For more information on OwnerIQ’s offerings for retailers and brands, explore our Qniverse.


Categories:Posts from 2015


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