Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Heading to Nationwide next week in Las Vegas?

We will be speaking at Nationwide Buying Group’s PrimeTime show in Las Vegas on August 3rd at 9:30AM.f629364021e44edb9b6704a6e3df7734 2

Brandon Strauss, Director of Midmarket Sales will be hosting a “Prime Time University” Session called: How to Compete in Today’s Digital Marketing Landscape. In this session, Brandon will educate and empower Nationwide’s specialty appliance retailers to compete with the big box retailers by using Programmatic Advertising Technology.

Most big box retailers are already using programmatic. In fact, according to eMaketer*, over 2/3 of retailers using programmatic intend to boost pending this year. And their programmatic investments increased 43% during 2014 major holiday shopping days (Thanksgiving, Black Friday and Cyber Monday) over the same days in 2013.

OwnerIQ offers a digital advertising solution that utilizes programmatic technology called Vendor Targeted Marketing. It allows retailers to capture the local shoppers of the brands they sell. Vendor Targeted Marketing is completely turnkey, ensuring the specialty retailer can easily compete and “steal the share” from the big boxes and reach in-market consumers.

If you are attending the show, connect with us on social @OwnerIQ #‎NMGPrimeTime

Sources: *eMarketer: “Why Retailers Are Buying Into Programmatic” May 2015
http://www.emarketer.com/Article/Why-Retailers-Buying-Programmatic/1012448


Categories:OwnerIQ, Posts from 2015


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