Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Digitally connecting you to Holiday Shoppers in 2015

Holidaypic

It’s still summer but any seasoned marketer knows that means holiday campaign planning is in full swing. What you may not know is that OwnerIQ’s retail and brand audiences are top destinations to reach active holiday gift givers and shoppers. According to google, last year (2014) was the most connected holiday season ever. Shoppers reported spending more time researching and purchasing online than they did in years past.

Screen Shot 2015-08-11 at 2.13.26 PM

During the Black Friday-Cyber Monday period (Nov28-Dec1), OwnerIQ will see an estimated 239 million shopping interactions across our premium retailers! In Nov and Dec, OwnerIQ will see an est. 174% increase in shopping behavior across our retailers, that’s over 3.1 B shopping interactions! Shoppers frequently visit our retail partner websites as top shopping destinations. lifts across major verticals:

Screen Shot 2015-08-11 at 1.34.37 PM

Each year, shoppers are starting their holiday shopping earlier and earlier, be prepared to get your brand in front of them this holiday season. With an expected $616B will be spent in the U.S. during the 2015 winter holidays and a 14.4% expected growth in e-commerce during the 2015 winter holiday season, you want to make sure you are top of mind with consumers this season.

Learn more about reaching ownerIQ’s 200M+ holiday shoppers this season here. Look forward to another year of holiday promotions from the Q launching this Fall.

Sources: OwnerIQ internal data, WishPond, NRF, Statista, Internet Retailer


Categories:OwnerIQ, Posts from 2014, Posts from 2015


abradley

Leave a Reply

Your email address will not be published. Required fields are marked *