New Dashboard Released for VTM Retailers
We have recently released a new dashboard in our cooperative audience-sharing platform, (CoEx) for retailers using our Vendor Targeted Marketing program (VTM).
Retailers are using the VTM program to advertise to in-market shoppers of the product brands they sell.
The new dashboard is custom to each retailer and highlights value their key program metrics and provides a central location to manage their campaign.
Dashboard features include:
- Program Recommendations: Suggesting new brand audiences and ways to increase campaign value.
- Recent activity Feed: Central place to easily view all recent campaign activity including audience requests, approvals, campaign start/end and creative asset notifications.
- Program Impact and Value metrics:
- Total unique reach across all brand audiences,
- Cost per shopper reached
- Site traffic as a result of their campaign
- Cost per page view as a result of their campaign
- Program Coverage – Interactive map displaying campaign delivery down to the zip code level to view geographic campaign coverage
- Learn more about learn more about the Vendor Targeted Marketing Program, request a demo! VTMsales@ownerIQ.com
Already using VTM? Login into your CoEx account to view your dashboard.