Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ Reports Continued Momentum through Q2 and Acceleration into Q3

Retailer and Brands Recognize Company’s Unique Value Proposition

BOSTON, MA – (September 8, 2015) – ownerIQ, the leading digital marketing solution for retailers and brands reports Q2, 2015 as the strongest second quarter in company history. ownerIQ’s second quarter saw a 45% bookings growth rate year-over-year while continuing to maintain already strong, industry leading gross margins. With a successful Q2 in the rear view mirror, the company continues to make great strides as they proceed through Q3.

The company served 762 unique Advertiser Clients in the first half of the year versus 437 in the prior year period, an increase of 74%. Additionally, ownerIQ’s robust data partner roster expanded with the onboarding of several dozen new retail and product brand partners. These additional retail and brand partners further enhance OwnerIQ’s Shopper Audience Network that provides market-leading insight into the commerce behaviors of over 200 million US shoppers each month.

In addition to all the business success the company has been hard at work launching a corporate rebrand capped off Q2 with a completely redesigned corporate look and feel including website and logo as well as the introduction of the Qniverse. The Qniverse is the largest, most transparent source of second party shopping data available anywhere. “With the launch of the Qniverse, the Q is able to provide Retailers, Brands and Advertisers of all sizes easy access to dynamically reach audiences of the most relevant shoppers on any digital device of their choosing.” Said Steve Ustaris, VP of Marketing.

At the center of the Qniverse is the company’s proprietary platform, CoEx, which enables real-time first-party audience sharing among Retailers and Brands. “Given the incredible performance derived from this form of audience sharing, we have already seen a 70% increase this year in the number of companies utilizing CoEx to leverage the marketing power inherent in enterprise audience sharing. The digital marketing world is beginning to wake up to the value of second-party data and once again ownerIQ is at the forefront with a platform in place that enables enterprise audience sharing at scale.“ said Travis Connors, EVP of Strategy.

“It’s encouraging that The Q continues to meet our ambitious goals for 2015. As we stand today we have already hit over 79% of our revenue goal for the year either delivered or scheduled to run.” said Jay Habegger, ownerIQ, CEO and co-founder “There is still plenty of work left to do this year but we remain focused on our core objective of leading the market with the best-in-class digital solutions for our retail and brand partners.”

About OwnerIQ

OwnerIQ “The Q” is the leading programmatic advertising solution for the retail ecosystem that digitally connects brands and retailers across the Qniverse. The Qniverse is the largest, most transparent, 2nd party audience marketplace of its kind, bringing the richest pool of shopping data to digital display advertising. It aggregates over 1 Billion online shopping behaviors each month from retailers, product brands and e-commerce. This gives advertisers unprecedented access to these partners’ 1st party data pools. More than any other solution, brands and retailers can leverage The Qniverse to run their high volume programmatic campaigns, retail specific initiatives, and prospecting programs. OwnerIQ’s robust product suite includes Optimized Shopper solution; the most effective approach to scaling advertisers’ programmatic buys and is a proven method for driving new online customers. In addition, Retailer Targeted Marketing and Vendor Targeted Marketing products are the next generation of retailer and brand monetization, digital shopper marketing and co-operative advertising. OwnerIQ was recently named in the 2015 Ad Age BtoB Best Awards, Boston Business Journal’s Hottest Tech Companies to Watch, and Editor’s Choice Award from Shopper Marketing Magazine. For more information, visit www.OwnerIQ.com.

PRESS CONTACT
Aidan Bradley
Director Marketing Communications
OwnerIQ
Abradley@ownerIQ.com
(617) 904-5202 Ext. 745


Categories:OwnerIQ, Posts from 2015


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