Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

eMarketer Forecasts That U.S. Retail Sales This Holiday Season Will Exceed $885 Billion

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Retail sales expected to grow 5.7%, the highest increase since 2011.

With summer now a season of the past, let’s refocus our happy thoughts on what’s to come: holiday season! This year’s holiday season should be an extra cheery one for U.S. retailers. Retail sales during the holidays are now expected to significantly exceed original projections. While initial reports projected an impressive 3.2% increase in retail sales, the latest numbers show retail sales increasing at a whopping 5.7% year over year, the highest increase in almost 5 years!

Although the growth in ecommerce sales isn’t expected to increase year over year (13.9% increase this year vs. 14.4% in 2014), ecommerce sales are expected to make up a larger portion of the $885 billion in total holiday retail sales. Ecommerce sales are expected to make up 9% of total sales, or roughly $80 billion.

So, just who will be having an extra joyful holiday season? The answer: Mobile-friendly retailers. With consumers growing more comfortable using their smartphones, site traffic, product research, and purchases from a mobile device have skyrocketed – expecting to rise 32.2% in 2015, and resulting in almost $28 billion in total sales.

But while the upcoming holiday season is expected to be impressive for everyone, the retailers who will benefit the most are the ones who are making the extra push to beat competitors and stand out in front of consumers.

ownerIQ helps retailers get that competitive advantage.

ownerIQ gives retailers the power to reach active in-market shoppers on mobile, desktop, and video. Vendor Targeted Marketing (VTM) is ownerIQ’s turnkey digital advertising solution that utilizes programmatic technology to allow retailers to capture the local shoppers researching the very products and brands they sell.

Learn more about how OwnerIQ & Vendor Targeted Marketing can help you drive sales this holiday season!

*eMarketer, A Happy Holiday Season Expected for Retailers, August 2015


Categories:Posts from 2014


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