Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ Expands Auto Offering by Welcoming U.S. Auto Parts


OwnerIQ now has direct access to the U.S. Auto Parts audience. U.S. Auto Parts sees over 7MM active shoppers every month and over 75% of users identify the vehicle they own or that they are looking to purchase while shopping.

U.S. Auto Parts is a top 100 eRetailer specializing in aftermarket auto parts and accessories. With over 10,000 transactions per day, the company operates in multiple online channels focused on the DIY customer and offering over 1.5MM SKUs across a diverse assortment of over 40,000 branded & private label products.

Auto Parts Warehouse is one of the top online auto parts and accessories retailers in the U.S., offering a comprehensive catalog of over 550,000 auto parts and accessories from top aftermarket manufacturers to fit all domestic and foreign makes and models. With fast shipping times and an easy return process, the site delivers a high quality customer service and buying experience.

As one of the most popular brands since the beginning of online retail, CarParts.com offers a low price guarantee and will match or beat almost any price found elsewhere. They offer a unique PartsFinder shopping tool that helps customers find the right parts for nearly every car, truck, Jeep, and SUV on the road today.

Celebrating it’s 100th anniversary, JC Whitney is the most recognizable and longest standing retail brand in the automotive aftermarket industry.  With millions of loyal customers going back through decades of purchases via their famous mail catalogs, JC Whitney continues to offer the broadest selection of popular automobile parts and accessories found on the web today.  Serving mostly car enthusiasts and seasoned DIYers, the site caters to Jeep, truck, SUV, and muscle car owners.

US Auto Parts rounds out ownerIQ’s Auto bundle which also includes, Pep Boys, Advance Auto Parts, and AutoAnything giving OwnerIQ the largest aftermarket audience online!

US Auto Parts Highlights:

  • The largest pure-play online retailer of auto parts – The US Auto Parts brand was established in 1995 and includes AutoPartsWarehouse.com, JC Whitney.com and CarParts.com.  The network offers a selection of over 1.5 MM diverse product SKUs across top aftermarket automotive part & accessory categories.
  • Access a true DIY consumer – US Auto Parts strives to be a low cost leader in the marketplace and reaches over 7MM uniques each month.  This audience has a high tendency to interact with products such as replacement parts and car care accessories indicating these shoppers are inclined to fix or replace a part themselves.  They’re versed in the tools they need to maintain their vehicle and customize searches by vehicle make, model and year.
  • A loyal customer base – The US Auto Parts brand understands the importance of investing in existing customers and offers a valuable loyalty program, APW Rewards.  The program offers incentives such as cash-back rewards, points and email offers that incite repeat purchase.  This represents an opportunity for endemic brands to be consistently top-of-mind among active auto parts shoppers

Why OwnerIQ? Transparency – In the programmatic world, it’s not often an advertiser knows where the data they are using is directly sourced from. Our Retailer Targeted Marketing capability offers complete transparency, giving advertisers the confidence that they are only being served against this premium retail audience. Branding with efficiency and scale generates brand lift and raise awareness against a core audience that has spending power. OwnerIQ has preroll inventory that can be served against this audience, something these retailers cannot offer on-site.

Learn more about ownerIQ’s retail partners and auto offerings here.

Categories:OwnerIQ, Posts from 2015



Leave a Reply

Your email address will not be published. Required fields are marked *