VRRB Media Officially Launches Digital Media Network Powered By ownerIQ Partnership
First of its kind platform allows brands and properties unprecedented targeting to the arts and cultural consumer
NEW YORK (October 7, 2015) – VRRB Media (pronounced ‘verb’) and ownerIQ, the leading programmatic advertising solution, have partnered to launch a new media network for advertisers seeking the highly coveted cultural consumer. VRRB media is the first of its kind collaboration of first party data providers in the arts and culture industry, bringing together audiences from four key segments: Broadway/Off-Broadway Theatre, Performing Arts Centers, Accredited Museums and Cultural Ticketing Systems.
Having operated under a carefully curated beta phase in testing performance over the past year with a range of select advertisers, including NBC Universal, The Las Vegas Sands Corporation and leading experiential brands , the VRRB platform allows for advertisers to add a new dimension to their programmatic media buying initiatives. With unprecedented access to first party data of the affluent, experiential consumer, VRRB is now available to anyone looking to reach this audience.
ownerIQ, the leader in second-party data sharing for brands and retailers has over 200 million shoppers in their network and the partnership will leverage both organizations’ unmatched pools of data.
“VRRB’s platform is changing the way advertisers can target the affluent, experiential arts and culture consumer,” says Michael Hirsch, managing director, VRRB Media. “Our first party data has never before been available and we’re excited to provide this vehicle to brands seeking to reach this audience. Adding in ownerIQ’s robust shopper data will enhance our offering for advertisers.”
“ownerIQ’s unique platform enables brands and companies like VRRB Media to transform their 1st party data into new revenue streams.” says Jay Habegger, CEO, ownerIQ. “ownerIQ is the most advanced and transparent platform enabling data to be shared in this way. We look forward to having VRRB as a partner, and to be able to benefit from our robust data capabilities.”
For more information, please visit www.vrrbmedia.com or email us at firstname.lastname@example.org.
About VRRB Media
VRRB Media is the first digital advertising network allowing advertisers to reach the arts and cultural affluent consumer at scale utilizing first party data. With over decades of experience in this space, VRRB’s comprehensive understanding of this consumer has provided a foundation for unprecedented targeting and audience development. Providing access to many of their data partners’ audiences in aggregate for the first time, VRRB delivers digital ad campaigns with best-in-class audience development.
ownerIQ “The Q” digitally connects brands and retailers across The Qniverse. The Qniverse, the largest, transparent 2nd party audience marketplace of its kind, aggregates over 1 Billion + online shopping behaviors each month from retailers, product brands and e-commerce sites. Using our fully integrated programmatic stack, our advertisers leverage these partners’ 1st party data pools to power their e-commerce campaigns, retail initiatives, and prospecting programs. ownerIQ was recently named in the 2015 Ad Age BtoB Best Awards, Digiday Signal Awards, Boston Business Journal’s Hottest Tech Companies to Watch, and Editor’s Choice Award from Shopper Marketing Magazine. For more information, visit www.ownerIQ.com.
VRRB Media, LLC
Director Marketing Communications