Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

News America Marketing and ownerIQ Launch DYNAMIQ to reach clients’ Ideal Shoppers with Robust Shopper and Geo-Targeted Data

DYNAMIQ

PRESS RELEASE

News America Marketing and ownerIQ Launch DYNAMIQ to reach clients’ Ideal Shoppers with Robust Shopper and Geo-Targeted Data

Revolutionary Digital Offering Delivers Both Brand and Shopper-Marketing Objectives

New York, NY (October 14, 2015) – News America Marketing (NAM), the premier promotional marketing services company in the U.S. and Canada, and ownerIQ, the leading programmatic advertising solution for retailers and product brands, announced today the release of their new product, DYNAMIQ.

News America Marketing and ownerIQ partnered earlier this year to create a digital advertising solution. DYNAMIQ is a powerful combination of geo-scoring and shopper data that is unique in the industry. The product gives shopper marketers and brands access to 200 million+ in-market shoppers. DYNAMIQ is driven exclusively by first-party data, as this digital solution is powered by over 400+ strategic retailer and brand partnerships, including proprietary first-party data from SmartSource.com.

With DYNAMIQ, shopper marketers and brands can now easily target and reach their ideal consumers, delivering billions of impressions fueled by first-party data sourced from hundreds of different retailer, manufacturer, product comparison and savings websites. Additionally, DYNAMIQ ensures that 100% of impressions are delivered to active shoppers, by making use of the product’s unique shopper data. The cutting-edge geo-scoring technology for precise delivery minimizes waste while making the most of marketers’ campaign dollars.

“DYNAMIQ is truly ground-breaking technology that, delivers a targeting methodology that ensures messages reach the right shopper, at the right time” said Mike Pollack, SVP, Digital, News America Marketing. “Our clients who use it can have confidence that their digital dollars are being well spent and impressions are maximized.”

“We’ve pushed the state-of-the-art forward by combining audience and place together as equal dimensions for campaign targeting and optimization.” says Jay Habegger, CEO of ownerIQ. “Some companies make the marketer choose one or the other. But DYNAMIQ is the first time the combination of shopper audience data and algorithmic scoring of location has been used together to create a compelling solution for both shopper marketers and brands.”

About News America Marketing®

News America Marketing, a subsidiary of News Corp [NASDAQ: NWS, NWSA; ASX: NWS, NWSLV] is the premier marketing partner of some of the world’s most well-known brands. From our iconic Sunday coupon insert, SmartSource Magazine®, to our innovative digital savings platforms, News America Marketing’s SmartSource®-branded advertising and promotion programs are an integral part of America’s shopping routine. We reach millions of consumers each day through our network of 1,900+ publications1, 56,700+ retail stores2, and 500 online partner sites including our own SmartSource.com3. Since 1988, we have delivered advertising and promotions that are proven to help brands succeed.

For more information, please visit newsamerica.com or smartsource.com.

1NAM market list effective August, 2015

2Based on an aggregate of NAM cycle 8, 2015 Coupon Machine for all classes of trade with the exception of specialty stores that accept only Carts or Shelftalk

3As of December 2014

About ownerIQ
“The Q” is the leading programmatic advertising solution that digitally connects brands and retailers across the Qniverse. The Qniverse is the largest, most transparent, 2nd party audience marketplace of its kind, bringing the richest pool of shopping data to digital display advertising. It aggregates over 1 Billion + online shopping behaviors each month from retailers, product brands and e-commerce. This gives advertisers unprecedented access to these partners’ first party data pools. More than any other solution, brands and retailers can leverage The Qniverse to run their high volume programmatic campaigns, retail specific initiatives, and prospecting programs. ownerIQ was recently named in the 2015 Ad Age BtoB Best Awards, Digiday Signal Awards, Boston Business Journal’s Hottest Tech Companies to Watch, and Editor’s Choice Award from Shopper Marketing Magazine. For more information, visit www.OwnerIQ.com. 

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Categories:Posts from 2015, Press Releases


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