Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

The Q in Adweek: Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season

 

ad

ownerIQ and retailer Hunt’s Photo and Video were included in Adweek this week. The article focuses on how merchants are gearing up for more automated ad buys this holiday season. ownerIQ works with retailers and brands of all sizes to deliver programmatic excellence. The Q is the largest, transparent 2nd party audience marketplace of its kind, aggregating over 1 Billion + online shopping behaviors each month from retailers, product brands and e-commerce sites. 

ownerIQ’s digital solutions have many benefits for retailers including the ability to advertise to the audiences of the brands they sell otherwise known as 2nd party data sharing. This drives demand for specific brands or products at retail. Learn more in the article below.

adweek

Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season
Automation and targeting find fans at all budget levels

Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever. And while major brands have used big data for a while, the strategies are also beginning to benefit smaller retailers around the country, underscoring how automated marketing continues to gain traction.

Read the full article here.


Categories:Posts from 2015


abradley

Leave a Reply

Your email address will not be published. Required fields are marked *