The Q in Adweek: Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season
ownerIQ and retailer Hunt’s Photo and Video were included in Adweek this week. The article focuses on how merchants are gearing up for more automated ad buys this holiday season. ownerIQ works with retailers and brands of all sizes to deliver programmatic excellence. The Q is the largest, transparent 2nd party audience marketplace of its kind, aggregating over 1 Billion + online shopping behaviors each month from retailers, product brands and e-commerce sites.
ownerIQ’s digital solutions have many benefits for retailers including the ability to advertise to the audiences of the brands they sell otherwise known as 2nd party data sharing. This drives demand for specific brands or products at retail. Learn more in the article below.
Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season
Automation and targeting find fans at all budget levels
Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever. And while major brands have used big data for a while, the strategies are also beginning to benefit smaller retailers around the country, underscoring how automated marketing continues to gain traction.
Read the full article here.