Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Monoprice and BuyDig Strengthen ownerIQ’s Tech-savvy Audience Reach


We’re very excited to announce the addition of online Consumer Electronics giants Monoprice and Buydig to our family of retail partners. Boasting a combined 2.5 million active shoppers each month, the addition of these eCommerce staples strengthens an already robust network of tech-savvy retail shoppers that can be accessed in the Qniverse.

Originally known as the best place to buy inexpensive HDMI cables, Monoprice has become one of the key suppliers of Consumer Electronics in both the B2C and B2B space. This top-200 Internet Retailer represents an audience of active and informed online shoppers accounting for over 150 million dollars in annual sales.

A four-time winner of the BizRate Circle of Excellence award, Buydig is a leading provider of cameras, HDTVs, and other popular Consumer Electronics, offering competitive prices and a wide product base. Along with Monoprice, Buydig has a strong competitive offering in both the B2B and B2C space, bringing a diverse audience of Consumer Electronics and Accessories shoppers.

With ownerIQ’s Retailer Targeted Marketing, brands can reach expansive audiences of online tech-savvy shoppers who show intent to purchase items across all Consumer Electronics categories. Monoprice and Buydig join an industry-leading collection of Consumer Electronics retailers, including Staples, Newegg, TigerDirect and Rakuten.

With the addition of Monoprice and BuyDig, ownerIQ can now reach an impressive 12 million (and counting!) in-market consumer electronics shoppers every month. Learn more about ownerIQ’s retail partners and Consumer Electronics offerings here.

Categories:Posts from 2015


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